Learn visual storytelling - even if you think you can't draw


The Visual Thinker's Business Club

for Coaches, Consultants and Creatives

Join the Club

In just four weeks, I went from drawing stickmen (if that!) to a client putting *my* illustration on her corporate greeting cards... Just by watching Ingrid's online lessons and practicing at home.

Ingrid is right. You don't need talent—you just need the right instructions and a non-judgmental community to practice your art.

Mariann Roberts, copywriter


These are Mariann's drawings after only 4 weeks in the course! To compare, below is how her drawings looked before starting the course:



Sketching is an amazing tool for your business!

30800 screenshot

For creative people, sketching is THE WAY

  • to get clarity about their message
  • to become visible 
  • to get back your creative spark 

And... social posts with hand-drawn visuals  stand out in the sea of boring stock images.

After only one year on Linkedin, my visual story posts get between 1000 and 30 000 views! 


The Visual Thinkers' Business Club is if for you if... 

  • You are creative, and you have many (too many?) ideas, so you struggle to connect the dots. As a visual thinker - you need to SEE stuff before you. 

  • You would love to sketch with confidence on a whiteboard for teaching and presentations – but you don't dare because you think your audience would laugh at your attempts. 

  • You can't stand all the boring  social media posts that all look alike - and the worst is that your own posts seem to disappear in this sea of sameness! 

  • You want more fun and creativity in your business and life.

  • You want  personal feedback and guidance from me, and support from our lovely group


 What we do in the Club

  • We sketch together! We start every meeting with a fun and useful sketching session. In this session, we drew everybody's superpowers. 

  • Visual coaching sessions in the group

  • Feedback on your drawing, messaging, posts and website. Here is Xacintha's illustration of her client's struggle. 

Here are the topics that we cover over the course of a year: 

solar system no months


Btw - The graphic above is something that we will cover in the course. If you're a visual thinker, this will help you to sort out your topics! 


Do I have to learn to draw?

No, you don't have to learn to draw.

Stickmen are fine.

The Visual Thinkers' Business Club helps you to get clarity about your message. But - we use drawing to get to clarity. 

And when you see how easy it is to do a quick sketch is, you will acquire one of the most useful - and fun - skills for your business in no time. 

After all, a picture speaks faster than a thousand words!




"The thing you do better than anybody else I have experienced is that you give permission to people to draw the way they draw - and then develop it. Like a singing coach who helps people find their voice. It is exciting! "
Javan Bernakevitch, land designer & coach

How it works

You can join the live meetings for a month at the time. 

Or you buy one or several of the self-study courses and get the monthly membership in 2023 as a bonus. You can bring your questions and drawings to the live sessions!

The live drawing sessions are on Tuesdays, 8-9 PM Copenhagen time. Here are snippets from a live session: 


The secret to sketching with confidence

Think "message first", and your pencil will follow! I don't teach you (only) to draw, I teach how to get your point across through drawing - and  to decide on which point you want to make.

This  is what puts my courses apart from other drawing courses.

obstacle message first

rotstrich copy.png 

More testimonials

 I  always dreamed of being able to illustrate a little bit - for my blog and everyday stories. But I drew worse than a kindergarten child and my attempts quickly ended in frustration. Then Lill's  course came along. Drawing was suddenly really fun and my pictures became much better. Lill´'s feedback on the drawings was worth its weight in gold. So if you say you can't draw but would love to, this course is definitely for you.

Su Busson, coach

P.S. Since Su took my class a few years ago, she has illustrated all her blog posts herself! 


"Like a singing coach helping people find their voice"

I love that you make it so simple. If you look at a comic in a newspaper you might think: ”That's so difficult, I could never do something like that”.  But then you take the first course from you and it's: “Oh  I can do that.” With less time and less energy, I can make something that communicates my message. 

Jason Schneider, transformational coach trainer

here a drawing of Jason's favourite barista



After a few weeks of sketching  ... I’m sharing my first business drawing on LinkedIn today 🙀
I've been supported by a wonderful group of people in Ingrid Lill's excellent Business Drawing Club.

Mark Crossfield, Career Coach




Ingrid thanks for a great session today, and all the knowledge you shared. I spent the day working on cartoon characters for my character voice portfolio…pretty fun.

This was exactly what I was hoping to get from the course.

Justin Hamacher, Experience Design Leader



I wanted to do learn how to do laid back informal sketches on my PowerPoints and infographics for my trainings, rather than using boring, stock images from the internet (as the topic can be a bit dry). The course lessons are easy, I love them! It was about time I have some fun and learn something new. 

Maria P.


Thanks a lot – you rock mixing serious marketing tactics with drawing! It certainly gives me more confidence to express myself with drawing.

Nico Brier, Web designer



 I did as you said and channeled what was in my heart. This way it felt much easier to draw. So I trusted it and went!  It came out pretty much the first time. I knew it didn't have to be perfect.

That's how I started to find my voice, and it got the ball rolling! 

Nadine Mazzola, Forest therapy guide

Just Noticing the Rain by Nadine Mazzola



Here are my first 'proper' drawings ever in my adulthood! It feels exciting and delightful.

Tarja Moles, Coach


The visual Thinkers's course is challenging in a good way. I begin to understand the principles of drawing for clarity,  and to convey a message. Almost as if I am learning a new language - visual literacy. Now to practice and improve!

John Hartranft

John Hartranft





I used to think that I wasn't creative. I definitely didn't think that I could draw.  I'm so glad I joined Visual Thinkers'.  Playing with how to communicate a new idea is fun, and a totally new skill for me.
I love that I can get feedback on my drawings! 
I've started to illustrate my newsletters, with great response. 

Medha Murtagh, coach


So I really never thought I could draw... But I love visuals and I enjoy learning, and the amazing Ingrid Lill told us that we all can draw, so here we go. 
Here is my drawing showing some "inner characters"
😊 Thank you, Ingrid, for teaching us how to draw in such a simple and fun way! Can't wait to learn how to create more visuals.

Manuela Pauer, coach





 Absolutely love the Tuesday evenings with Ingrid Lill. She is a professional illustrator. Tonights theme was "going crazy" with bright colors. Certainly got my mind on something else – I feel refreshed!

Helle Langgard, Coach



I’m slowly “coming out” 🌈 as an artist 👨‍🎨 .
Something deep down that was being held until retirement or “some other day” in a distant future.
Truth is I don’t plan on retiring, and we never know if we do actually have another tomorrow.
So I thought fuck it!
I’m now on my 3rd lesson and starting to sketch my business story board.
What magic are you keeping small?
Don’t die with any of “your true colours” left inside.
Thanks Ingrid Lill for my first art lessons in about 40 years 😃

Coach Mat Jeffrey



Your course helped me shape my message, so it became more unique and concise. Your authenticity, patience, and willingness to help me communicate is inspiring and empowering. Thank you for the wonderful community you have created.

And... I think you are right….I may have found my style!

Josie G. van Londen CancersurvivorMD

 Frequently asked questions

How can I use this in my business?
Here is an example: Explain your process to your clients with a simple drawing.

What does your framework look like? A pyramid? Spiral? Or a Flywheel?

I'm too stressed. I have so much to do! 
Drawing is not only useful, it is also fun! Here is what course participant Helle says about the live sessions: 

Absolutely love the Tuesday drawing sessions. Tonights theme was "going crazy" with bright colors for half an hour. Certainly got my mind on something else, - I feel refreshed....

Because drawing is so different from what you usually do, it will probably contribute to de-stressing!
You can practice together with your children. They'll love your new hobby. 


How much time do I need to invest?

You will improve your figure drawings DRAMATICALLY in one or two hours! But as in every field, you need to make time to practice if you want to get better. 

I have already taken a graphic facilitation class, but I am not happy with my drawings. Will this be different?
Through my long experience with drawing and design I see immediately what is "wrong" with a drawing. 

Here is an example: Susanne had taken a graphic facilitation course, but was frustrated with her figures. See the before and after only a couple of drawing sessions with the group:

I can watch free drawing tutorials on Youtube! 
The visual Thinkers' Business Club is more than a drawing class. In the live sessions I give feedback and share my insights on visual storytelling, web design, branding, and business building. 

But that said – if you find an artist you like, you can absolutely can learn from YouTube videos! With or without my class. But here is what a participant said:

"After going through your class I look at other cartoons or comics with new eyes. I can see all the tricks they are using, and I can copy what I like"



Our manifesto

 Scroll down do see the courses 

Why learn from me?

Hi, I'm Ingrid Lill -  communication designer and professional illustrator.

I have drawn all my life, but for the longest time, I didn't dare to use my drawings professionally.
Like many other entrepreneurs, I thought I had to focus on my bottom line, not fun drawings. Boy, was I wrong!

It changed my life when I discovered that drawing doesn't have to be "art" and that it can be easy AND USEFUL. I learned how to use simple sketches to gain clarity for my clients.

It brought more creativity, fun, and beauty to my business, and I'm making way more money than "before the pencil".

Now I am on a mission to show that for entrepreneurs, sketching isn't just a luxury.

The thing is - as a creative person in business, if you're not following that muse, the more things slow down

You cannot keep creativity and business separate. They need to support one another. They are one and the same.

If they aren't woven together, not only does your soul shrivel up – your motivation for your business shrivels up alongside it. And then your finances shrivel up, too.

But when you start being a visual thinker in your business, it brings vision, exploration, and joy back to your life while adding more beauty and originality to everything you do.

When that happens, your creative spark gets back on board.

So... Take that pencil already!